Beloit College -- Each August since 1998, Beloit College has released the Beloit College Mindset List, providing a look at the cultural touchstones that shape the lives of students entering college each fall. It was originally created as a reminder to faculty to be aware of dated references, but it quickly became an internationally monitored catalog of the changing worldview of each new college generation.
For this generation of entering college students, born in 1994, Kurt Cobain, Jacqueline Kennedy Onassis, Richard Nixon and John Wayne Gacy have always been dead.
Here's a sample from the full list of 75 items:
9. They have never seen an airplane “ticket.”
13. They can’t picture people actually carrying luggage through airports rather than rolling it.
20. Exposed bra straps have always been a fashion statement, not a wardrobe malfunction to be corrected quietly by well-meaning friends.
27. Outdated icons with images of floppy discs for “save,” a telephone for “phone,” and a snail mail envelope for “mail” have oddly decorated their tablets and smart phone screens.
47. Before they purchase an assigned textbook, they will investigate whether it is available for rent or purchase as an e-book.
71. Despite being preferred urban gathering places, two-thirds of the independent bookstores in the United States have closed for good during their lifetimes.
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